Link building is generally considered an Off-Page SEO strategy. However, internal linking, since it’s part of your content creation process and is on the webpage, is always part of your on-page strategy. Another important image optimization practice is resizing images for your website. This will allow you to compress the file size of your images and improve the loading speed of images on your webpage. You can add code snippets to your HTML to ensure that Google indexes your images properly for any keywords mentioned. Unlike off-page SEO, which focuses on backlinks and other external signals, on-page SEO refers to optimizing the internal elements of a page’s HTML code, content, and structure.
Why on-page SEO is important
Internal links are the links that point from one page of your website to another. Since older pages typically have higher page authority, linking new pages to older content helps search engines find and rank them. Our 50+ editorial team of bloggers, journalists, creatives, and content marketing professionals will create optimized content for your website. All of our on-site content is optimized for your target keywords using our proprietary content AI software. Conduct a comprehensive audit of your web pages to assess on-page SEO. This involves evaluating elements like meta titles, meta descriptions, header tags, URL structures, and content quality.
Not only that, but you can also see if they’re doing something you aren’t. You might find opportunities to improve the on-page SEO of your content, so you can drive better results. This box often draws attention from search because it stands out from the rest of the listings on the page. Google uses it to show rich results, which are a type of search results showing other details about the page, making them more engaging. These results attract more clicks and can improve your click-through rates in SERPs.
2 Tối ưu title SEO, description
- Because there are no links pointing towards it from elsewhere on your site, which means that Google is unable to crawl/index it.
- Moz Pro is an all-in-one suite of SEO tools that provides site audits, keyword research, and link analysis, with a focus on simplifying SEO tasks through a user-friendly interface.
- Automated content optimisation uses AI tools to constantly analyse your SEO and content based on what’s ranking in the SERPs in real-time.
- This helps search engines understand right from the beginning what the page content is about.
- Descriptive headings help search engines, and users quickly grasp the focus of your page.
If all or many are rich results, it’s probably worth adding it. This will find pages on your site that mention your target keyword, which may be good places to add internal links. It should also cover the topic in full to tell searchers everything they want to know. This can help it rank for more keywords and bring more traffic as a result, too. The EXIF data provides search engines with additional context and relevant information about your image.
Optimize Meta Descriptions
And if the product is included in more than one collection, it’ll have different URLs for each. Every part of your website plays a role in your overall SEO performance, and that includes orphan pages. While these pages may seem harmless at first, they can quietly hold back your SEO potential if left unaddressed.
Images aren’t just about web design, alt tags help search engines like Google to interpret the images on your page. On-page SEO is crucial for a successful website with high search engine rankings. Although it can sound like gibberish in the beginning, SEO Anomaly with a little research, SEO is easier to implement. You can use several keyword research tools like Ahrefs Keyword Explorer (my favorite), Semrush, Uber Suggest, Moz Keyword Explorer, and Keyword Surfer.
A dedicated content optimization tool like SEOBoost brings all features, from research and ideation to creation and optimization, into one place. For a complete list of the best on-page SEO tools, read our article. Regular monitoring, at least once a month, using a tool like Google’s free PageSpeed Insights, helps identify and fix technical errors that affect page speed.
Let’s not forget that rankings and ratings are clearly visible on the SERPs and will definitely leave an impression on the searchers. Whether a Google Business Profile (GBP) is a ranking factor is not even the right question here. The GBP is simply the requirement for getting featured in Google’s map pack.
But in my experience, it does help—especially for content that can go out of date really quickly. Adding the year to your title and description won’t make or break your CTR. And users will typically click on another result that looks less spammy. You can double check if you have your schema set up correctly for rich results using the Schema Markup Validator. But using certain types of schema markup can lead to you getting rich snippets. Specifically, I pointed out that you want your descriptions to be super compelling.
That can lead to higher rankings for relevant keywords as well. Search engine bots also crawl alt text to better understand your images, which gives you the added benefit of providing better image context to search engines. Just ensure that your alt descriptions reads naturally for people, and avoid stuffing keywords for search engines.